In the roulette wheel fast food, Burger King Japan has a strategy when customers come in and check out the new hamburger menu: always bet on black.
The company, which previously offered "Windows 7 Whopper," said on Wednesday, they will start selling burgers and burger Kuro Kuro Pearl Diamond from 19 of September. This burger will display black bread, sauce and cheese black black black pepper beside beef patties. Meaning of the word Kuro means black in Japanese.
Black burger was first introduced for a limited time by the network company in 2012 and became a hit, beat all the other new products offered Burger King throughout the year, according to the company. They also provide for a limited time in 2013.
Reporting from Japan Real Time, a company spokesman said "black burgers are very good sales because of their visual impact, but people keep coming back to them because they taste".
Kuro Kuro Pearl and Diamond, which will be available until early November, will take the coolest things from the previous version. According to the company, bamboo charcoal is added to the cheese to give color, while the squid ink is added to the sauce to make it darker.
"The bamboo charcoal adds a nice aroma of bread too," the spokesman said.
Simply burger Kuro Pearl, which has bread, cheese, patty and gravy, will be sold for 480 yen ($ 4.50). Burger Deluxe Kuro Diamond, who also will be equipped with tomatoes, lettuce, and onions, will be sold at a cost of ¥ 690.
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